Top 5 Marketing Tips To Help Close The Year Strong:
For most businesses, there is a great effort in Q4 to close out year-end strong. To assist with these efforts, here are 5 Top Marketing Tips you will want to consider:
1. Publish Testimonials and Case Studies!
Throughout the year you peddle your wares to the masses. You preach, you promise, and you market, all in an effort to get as many to buy from you rather than your competition because your product or service is better. Nothing backs your claims stronger than testimonials from existing clients or case studies attesting to how your products and services helped select customers. Compile as many testimonials and case studies as you can throughout the year (make sure you have permission to publish them and that you follow appropriate legal and FTC guidelines). Share them with prospects and even current clients.
2. Market for "Black Friday"!
All the cool companies do it! Even if you aren’t a retail business, you need to jump on the Black Friday marketing bandwagon. The term “Black Friday” arose from the fact that most retail businesses become profitable (ie. Going from red ink into the black) for the first time in the calendar year. There are tremendous sales and marketing efforts during this time to ensure this occurs and as successfully as possible. Customers seek out these sales with fervor. If you aren’t participating, you could be loosing market share!
3. Market for the Holiday Season!
Tis the season! Everyone is in the buying mood this time of year. What better time to take advantage of everyone's giving spirit? Everyone is looking for gifts this time of year, whether for personal or corporate reasons. Focus your sales and marketing efforts around pre- and post-holiday shopping.
4. Market for Year-End Buying & Selling!
Many businesses have budgets allocated for various spending throughout the year. These monies are allocated corporately or allocated over various departments. In many cases, the monies will get cut if they are not spent (why allocate it if it does not get spent?). Therefore, corporate buyers are typically looking to spend any left over funds to ensure they will get the same the following year. Take advantage of this and gather as much of this "low hanging fruit" as possible!
5. Reach out to your customers!
Consistent contact with your customers and prospects is critical to all sales and marketing efforts. Everyone is extremely busy nowadays as we all need to "do more with less time and resources". How many times have you heard "I've meant to call you but I got so busy I forgot!" How many sales opportunities have you missed because of this scenario? Take this burden out of their hands. More often than not, an occasional phone call and/or email will remind them that they need to be doing business with you!
About R3D Services
R3D Services is a full-service marketing and design firm specializing in creative Internet and print design services and brand awareness. The professional team at R3D Services has been assisting businesses nationally since 1998. The R3D portfolio includes: Professional web design, creative graphic design, brand awareness, Internet marketing consulting, and print services.
We design custom logos, graphics, print materials and websites that integrate into an organization's existing branding and marketing strategies. Successful brand integration starts with the brand development. If you don't know what your brand is...we can help! We will help you articluate your brand through Market Research, Sales and Business Model Analysis and Brand Definition. Sometimes, after many years, a brand's life will end, at that point a rebranding effort is initiated, and we can help here as well.