WEBSITE DESIGN/RE-DESIGN & MAINTENANCE
[R3D] SERVICES can design a website tailored to your needs and guide you through the complexity of the creative process. We start with the initial concept and foundation of your business and finish with a web site that exceeds your expectations.
To compete in today's market it is important to keep your web site up to date with the newest features and styles. A web design that was in style only two years ago can seem out of style today. Do you need to improve the look of your site and add valuable functionality as well?
GRAPHIC & FLASH™ DESIGN
[R3D] SERVICES can design corporate logos, electronic marketing pieces, and add custom graphics to your site, helping you illustrate to potential clients exactly what your company does.
We can also produce Flash™ designs that will help shape your corporate image. Flash™ presentations and applications can enhance your web site by producing interactive product demos, sales presentations, tutorials, and "web commercials".
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Our award-winning approach to design is one of simplistic elegance. |
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WEB PROGRAMMING
You already have a web site that looks great, but doesn't function like you thought it would. Our programming staff will work with the firm that designed the site, or start with your design and produce the functionality you want. We are knowledgeable in Microsoft compatible web languages including Vbscript, JavaScript, XML and ASP. Additionally, we are proficient with open source technologies such as PHP. If your project needs database support then we can offer our expertise with MS SQL Server, MS Access, and MySQL.
ONLINE SHOPPING CART SYSTEMS
Adding the ability to sell goods and services over the Internet can increase your revenue dramatically. We have produced sites that use various payment processors such as Card Services International, Verisign, and 2Checkout.com, all of which have eCommerce capabilities that integrate into your site.
Using the latest security software, we are able to collect financial information and implement shopping cart applications in a secure manner.
SEARCH ENGINE OPTIMIZATION & PLACEMENT (SEO)
When someone is searching on the Internet they use a tool called a 'search engine' to find the information they need. If your web site appears within the first few listings for a particular phrase then you will have a higher rate of visitor traffic and potential customers.
It is important to understand that search engine marketing is an ever changing artform and a lot of older techniques are no longer valid. Our search engine consulting service uses the latest practices in improving your search engine visibility. Our approach involves keyword analysis, content examination, pay-per-click campaigns, and other proven methods.
WEB HOSTING
Choosing the right host for your web site is an important decision. Having your web site available and protected is an important step in securing your online presence.
[R3D] SERVICES offers data backup, virus protection, firewall protection from hackers, and 24-hour monitoring. We also offer an affordable hosting and maintenance plan. |
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Design Principles:
It is critical that websites effectively communicate to the target audience, load quickly, and are intuitive to navigate. During the design process, some of the basic principles we follow are:
Discovery
The discovery component of the design process is about meeting the clients and discovering what they do. Here is where we ask a lot of questions :)
Art Direction
Art Direction is colors, fonts, and choosing or creating pictures that speak a thousand words. Art Direction is a key component of our creative services department.
User Interface
There are two main standpoints from which most people determine whether a web site design is "good" or "bad." There's a strict usability standpoint, which focuses on functionality, the effective presentation of information, and efficiency. Then there's the purely aesthetic perspective, which is all about presentation, hot animations, and sexy graphics. Some designers get caught up in the aesthetics and graphics and forget about the user, and some usability gurus get lost in their user testing and forget about visual appeal. In order to reach people and retain their interest, it's essential to maximize both.
The most important thing to keep in mind is that design is about communication. If you create a web site that works and presents information well, but looks ugly or doesn't fit with the client's brand, no one will want to use it. Similarly, if you make a beautiful web site that isn't usable and accessible, people may not be able to use it.
Brand Development
Establishing your own look and message defines your organization, and sets you apart from competitors in your industry. If you were a new retail outlet specailizing in home entertainment equipment and appliances, and you like the way the Best Buy or Circuit City store looked, you wouldn't duplicate their brand and swap their name with yours. Right?? You want to create your own identity.
We design custom websites that integrate into an organization's existing branding and marketing strategies. Successful brand integration starts with the brand development. If you don't know what your brand is...we can help! We will help you articluate your brand through Market Research, Sales and Business Model Analysis and Brand Definition. Sometimes, after many years, a brand's life will end, at that point a rebranding effort is initiated, and we can help here as well. |
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